We embrace continuous experimentation and learning so that we can become experts of our craft and leaders in our industry. We set audacious goals and eagerly take on the challenge of growing into the people who can accomplish them.

We welcome the risk and uncertainty of breaking with convention. In fact, to fulfill our mission, we have to do things differently – and better – than what’s already been done. We’re driven by optimism and courage, continually asking ourselves, what would be amazing?

We commit to doing hard things. We know that transforming our bold vision into reality will require a bias for action, scrappiness, and rigor — not to mention a large helping of elbow grease. No task is too large or too small, and nothing is out of our reach.

We understand that the sustainable food revolution can only be successful if it welcomes everyone. We make it a priority to foster lasting relationships, build strong coalitions, and nurture healthy community in service of our mission. We prioritize social & environmental progress in our decision making.